“FirstLook has been critical to our success. Since we started using FirstLook, we’re selling more cars now with a 3,000-car inventory than we did when our inventory was in the mid-4,000s. The capital this has freed up has helped fuel our expansion.”
Mike Gallagher
Vice President of Operations
Luther Automotive Group
“With FirstLook, we have put discipline into our inventory management, making sure stores hold to acceptable inventory levels, monitor inventory aging, profitability of sales and discipline in their purchasing. And with the importance of selling online, FirstLook is providing the Pricing and Merchandising tools for us to be successful.”
Doreen Fischer
Director of Used Cars
Luther Automotive Group
“Our Pre-Owned Sales were up 51% in 2009, and Profit up 19%. We absolutely could not have done it without FirstLook. What I really like about FirstLook is that I can make decisions based on facts rather than feelings. My Used Car Manager uses FirstLook for everything: Appraisals, Pricing, Creating and Posting Internet Ads, Historical Data, such as sales history, to see what has done well and what hasn’t, and why. Did we get into the car wrong, or was it just a bad car? We learn from this.”
Andy Gadient
General Manager
Park Place Motor Cars
In 2009, Luther Brookdale Honda saw a 60% increase in 2009 Pre-Owned Retail Volume from 2008, enabling the store to sell over 150 cars per month (on average).
"I run my Used Car Department with FirstLook—all the information I need is in one system. With the Aging Buckets, I can see problems coming before they even hit me. And with FirstLook, I always know the market vs. the competition—it's all right there, so I can price right."
Ardell Hanson
Used Car Manager
Luther Brookdale Honda
"In 2009 we increased Used Sales 25% and doubled our inventory turn. It's a whole different world. I live and die by FirstLook."
Kevin Liles
General Manager
All-Star Dodge
